Today, free software and other resources make producing video easy without expensive equipment or hiring a team of audio video specialists. In some cases, profitable video products can be produced without even owning a camera. Profiting with audio products are only slightly less profitable up front, in that producing quality, marketable audio products can require an investment in recording equipment or studio rental and a level of entertainment talent. However, it is possible to produce some types of quality audio or information products with no money out of pocket. Video information products, as a general rule can justify a higher price tag, so they can be more profitable.